Agile development has reached a crossroads. Keenly aware of the need to deliver high-quality web and mobile applications at speed, most organizations have adopted modern agile development methodologies with the expectation that doing so will drive faster release cycles, improve functional quality, and ultimately, lead to better customer experiences.

Yet, for many organizations, release velocity has stalled, if not declined. According to a recent report from Forrester, the percentage of organizations releasing software on an at least a monthly basis declined from 36% in 2017 to 27% in 2018. Our collective efforts to deliver better software faster have hit a roadblock, and automated testing is often the reason why. In order to deliver quality applications at speed, organizations must overcome their mounting automated testing challenges.

As you move through implementation of each of the four key requirements, it’s important to always keep the end goal in mind. That end goal, of course, is happy customers. In the modern age of digital business, the best and fastest way to turn prospects into customers (and customers into loyal advocates) is by rapidly delivering high-quality web and mobile applications. If you can achieve parallelization in automated testing, that end goal is well within reach.

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