business analysis
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Cassandra’s Curse: You Can’t Make Clients Take Action According to Greek myth, Cassandra's curse was that she could predict the future but no one would believe her prophecies. Sometimes the same can be said for project proposals. You can give the best assessment possible, but that doesn't mean the client will heed your words. Read on for encouragement. |
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How to Manage a Crisis So Your Business Saves Face No company is immune to a crisis. If you find your organization in a position where it could stand to lose customers, money, or its reputation, the first thing you need to do is own up to the situation. This story talks about what communications actions companies can take to mitigate a crisis. |
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Understanding Effective Organizational Politics Many people say, “I refuse to participate in politics,” perhaps imagining they are above the fray. You can still choose to be honest, ethical, and reasonable in your approach to politics. But if you choose not to participate, then you and your slice of the organization will lose to those who do. |
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The Value of “What’s Unique about” Questions in Information Gathering A highly effective angle for drawing useful information from customers is the “What’s unique about…?” question. What’s unique about this problem? What’s unique about your current process? What’s unique about your company? You're likely to get a deeper understanding of what your customer wants. |
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Twitter’s New Analytics Feature Reveals Your Social Reach With the introduction of Twitter’s analytics, everyone—not just advertisers or verified users—now has a way to measure the reach of their social media campaigns without cost. This new metrics offering will help people understand their online impact and fine-tune their communication strategies. |
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Take a More Agile Approach to Problem Solving Your managers want you to estimate features or projects months or even years in advance. But the work changes—or the code changes, or the people on the project change. What you thought might be a reasonable estimate four weeks ago looks wacko when you revisit it in six months. What can you do? |
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Why You Should Take a Bow When You Deserve One If the project you're managing goes better than planned—you finish ahead of schedule, under budget, or with greater results than expected—you might be inclined to chalk it up to luck and not want to draw attention. But here's an argument for why you should make sure people notice and you get credit. |
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NSA's Data Spying Driving Tech Business Overseas Major tech companies can expect continued resistance and suspicion from users if the National Security Agency’s power to spy on customers is not reduced or further regulated in the near future. United States technology companies could lose $35 billion in just three years over data concerns. |
