a/b testing
 |
Is A/B Testing Fundamentally Unethical? Facebook created a controversy recently by sharing the study results of an experiment it did in the news feed of around 700,000 users. The basis of Facebook's study was to prove whether emotions are contagious on the social network. It was a version of an A/B test—without users knowing about it. |
|
 |
Is There a Recommended Duration of Time for a User-Facing Test? When end-user-involved test programs are done before release to production, the duration of tests is a very critical factor in determining the product's success or failure in meeting its goal. How long should you run the program in order to be sure you have enough data points to make a decision? |
|
 |
Use A/B Testing to Increase Revenue and User Satisfaction Bonnie Bailey writes that software teams should use split, also called A/B, testing to capitalize on the human subconscious. Just about any software effort can benefit from knowing what increases revenue or user satisfaction, which ultimately boosts the success of the project. |
