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What’s a Tree Worth? Ask I-Tree What’s your favorite part of autumn? Football games and Pumpkin Spice Lattes are back and #fallcolors2018 is underway. And for leaf peepers with inquiring minds who want to know about the measurable benefits of the amazing trees all around us, the USDA Forest Service has a useful app for you: I-Tree. |
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Measuring the Effectiveness of Your Vulnerability Discovery Strategies Trying to prove an app has no vulnerabilities is fraught with challenges, so teams need to choose appropriate strategies for securing apps and ways of measuring whether the time and money spent searching for vulnerabilities is effective. This means understanding how metrics apply to your specific environment. |
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Accessible Apps Create a Roadmap for Business Success As one of the fastest growing sectors of IT, the expected growth for the app market is $80.6 billion by 2020. With that many app users having such varied abilities, it is extremely vital to make sure that your app is usable by everyone so that your app can succeed. |
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The Increased Use of Technology during the 2015 NFL Season With the NFL season in full swing, the fervor in sports technology has only strengthened, and this season will serve as a live trial bed for several new apps to make their entry into the market. Rajini Padmanaban examines the increased use of technology by players, coaches, leagues, and end users. |
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Will Websites Eventually Become Extinct? Recently the Indian fashion retailer Myntra.com completely shut down its website and moved to an app-only mode. Is this a sign of things to come—that websites will eventually become extinct? Anuj Magazine examines the pros and cons of a mobile-only strategy. |
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Why Microsoft Launched Office for iPad as a Freemium Offering Microsoft recently announced the availability of Office for iPad as a freemium offering. Freemium combines two types of business models—free and premium. Anuj Magazine explores why Microsoft chose to go the freemium route for Office for iPad and how product strategy played into the decision. |
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Can We Fight Climate Change with Maps and Apps? The White House recently announced the Climate Data Initiative, and the first batch of data provided is on coastal flooding and the sea level rise. The hope is that by making the climate data available, the “maps and apps” developed may reduce the risks associated with extreme weather. |
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How Many Apps Is Too Many in an App Portfolio? It is becoming increasingly important to make educated decisions about which applications to install, to monitor usage patterns, and to periodically revisit the list to clean up older applications and make way for newer ones. Rajini Padmanaban looks at how to manage app portfolios. |
