branding

How User-Generated Content Is Powering Businesses

Businesses powered on user-generated content are able to reach the market faster than most other traditional forms of business. But getting users to generate content is not always an easy task. Read on to learn what practices help generate positive reviews, and how can you use them productively.

Mukesh Sharma's picture
Mukesh Sharma
Driving a Successful Media Strategy for Your Product

Implementing a media strategy has become essential to creating a space for a business in the marketplace. The company’s brand, the platform, the content, and the authors who create the content are all collectively important—and interdependent, to a great extent—when creating a successful media plan.

Mukesh Sharma's picture
Mukesh Sharma
Instagram Changes Brand Guidelines to Discourage App Copycats

Instagram updated its brand guidelines this week to forbid other apps that connect to the service not only from featuring its logo or any design that “copies the look and feel” of the brand, but also from using either “Insta” or “Gram” in their names. Smart business move or petty jab at developers?

Beth Romanik's picture
Beth Romanik