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Using Social Media to Better Your Business Online social identity is almost a necessity these days, and companies are reaping the benefits of using social media to connect with customers. Rajini Padmanaban highlights John Legere, TMobile CEO, and his success with using social media to connect first-hand with users. |
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Facebook Looking to Expand Mobile Advertising Reach Facebook is relaunching the advertising platform it acquired, Atlas Solutions, with the hope of pushing its way up in the world of mobile advertising by leveraging the extensive base of user data it has. How other companies consume this data and make the right targeted connections may be a concern. |
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Facebook Simplifying the Integration Process for Developers Adding Facebook or Twitter support to both established and startup apps should be quick and easy, not an additional headache. Facebook understands the increasing desire for streamlined developer tools, and that’s exactly why it’s upgrading its system for integrating Facebook within apps. |
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The Toothbrush Test and Other Reasons Tech Companies Make Acquisitions Acquisitions made by technology companies always seem to pique curiosity. Anuj Magazine looks at what goes into a company's decision to acquire another company and highlights recent acquisitions made by major technology companies—Amazon, Apple, Facebook, and Google. |
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Is Facebook's Free Internet Initiative Really an Altruistic Endeavor? Facebook recently launched the Internet.org app in Zambia, which gives users free access to basic services, including Facebook, Google Search, Wikipedia, some job sites, and the Women's Human Rights app. This certainly has the makings of a great initiative, but is it really a philanthropic venture? |
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Is A/B Testing Fundamentally Unethical? Facebook created a controversy recently by sharing the study results of an experiment it did in the news feed of around 700,000 users. The basis of Facebook's study was to prove whether emotions are contagious on the social network. It was a version of an A/B test—without users knowing about it. |
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Will the Instagration Phenomenon Make Private Clouds More Popular? Facebook recently achieved something dramatic with Instagram's infrastructure. Without 200 million users noticing, Facebook moved about 20 billion photos from Amazon's EC2 infrastructure to Facebook's own data center. Facebook refers to this phenomenon as Instagration. |
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Why Facebook's Unbundling Strategy May Be Good for Its Future In a recent interview, Mark Zuckerberg mentioned the need to create single-purpose, first-class experiences to capture the attention of mobile users. One of the approaches Facebook is considering is unbundling the features offered for its mobile app. |
