hachette publishing

Leveraging the Voices of Users: Amazon vs. Hachette Publishing

Users are familiar with helping organizations by providing references, but Amazon is now leveraging them in an unprecedented way. In building its case against Hachette Publishing, Amazon has sent an open letter to its readers and authors appealing to them to write to Hachette's CEO.

Rajini  Padmanaban's picture
Rajini Padmanaban