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Brainstorming 2.0: Generate Better Ideas with Brainwriting For decades brainstorming has been our go-to method for ideation, yet it holds back our success when the environment doesn't encourage everyone to contribute. Instead, try brainwriting—writing ideas on paper and letting teammates iterate on them. It improves not only the quantity of ideas you get, but also the quality. |
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How Innovation Really Happens We tend to seek out creative ideas that will result in innovation, thinking that will bring about success. But popular theories of how innovation happens are actually wrong; more work is required than some think. There is more to innovation than just great ideas—and there is more to success than innovation. |
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Validate Your Core Business Assumptions Early On Verifying whether a product is being built per specifications is only solving half of the problem. Validation is a very significant activity performed by testers to ensure that the final product is ready for consumption by users and answers an important question. Are we building the right product? |
