product roadmaps
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Take the High Road When Creating Product Roadmaps One of the mistakes made when crafting a product roadmap is building a roadmap that schedules all the features and functions you plan to build. That’s taking the low road. You want conversations with customers to be focused on the problems people solve with your product. That's taking the high road. |
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Moving from Customer Focus to Market Focus Being customer focused is supposed to be a good thing. But if you are focusing on a collection of individual customers and you’re not focusing on a market of customers, you have the customer part down, but you forgot the focus. Scott Sehlhorst offers guidelines for becoming market focused. |
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Story Roadmaps—Product Vision That Paints a Picture A product roadmap tells the story of what you’re going to do with your product. It is a manifestation of the vision of what you’re trying to do and why. Scott Sehlhorst explains how best to communicate the product roadmap with your team and the product's stakeholders. |
