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Moving from Customer Focus to Market Focus Being customer focused is supposed to be a good thing. But if you are focusing on a collection of individual customers and you’re not focusing on a market of customers, you have the customer part down, but you forgot the focus. Scott Sehlhorst offers guidelines for becoming market focused. |
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Put Me In, Coach: Gaming-Driven Productivity Your employees and team members are playing games for other companies. Why aren't they playing for you? Learn how many companies are encouraging productivity-boosting gaming while at work to improve everything from morale to productivity—and even customer service. |
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The Three Essential Elements of Business Analysis No question is more ripe for debate than “What is a business analyst?” While I contend we’ve been doing business analysis since the very first human organizations were consciously formed, business analysis as a formal profession has emerged much more recently and has three essential elements. |
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Be Careful: The Internet Is Real Life, Too It's undeniable that we experience the offline and the online worlds in drastically different ways. Perhaps this difference is what leads us to feel as though the online and offline worlds are two separate things. This digital dualism leads many to think that anything that happens online is trivial. |
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Being a Warrior of Ideas and Improvement Takes Courage We are warriors of ideas and warriors of improvement. If we demand greatness of ourselves, our teammates, and our organizations, we are warriors in the best sense—warriors who bring ideas to life and positive change to our organizations. Being a warrior takes courage to act and push through. |
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Using Your Business Analysis Skills to Set Career Goals As change professionals, it’s easy to neglect career development in the rush to finish projects and “get stuff done.” Why not use the business analysis tools and techniques that you use on projects to help plan your career development? Adrian Reed offers tips for using your BA skills to set goals. |
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How to Help Project Stakeholders Avoid the Aspirin When we first speak to project stakeholders, they talk about all of the problematic symptoms—as this is the day-to-day pain that they feel. Developing requirements and solutions around these symptoms might be the equivalent of taking aspirin because the root cause will still be there. |
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How Executives and Developers Can Communicate Better Top-level executives often have a hard time communicating what they want from their development team. But there’s a way the two groups can work as one. |
