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Using Crowd Wisdom as a Marketing Tool Crowdsourcing in its various forms has become a powerful technique used to connect with the end users and community, to engage with them, and to leverage their wisdom. While each form is powerful in its own right, crowd wisdom is becoming an important and inevitable marketing tool. |
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Not in the Mood: Why Emotion Prediction Software Will Annoy Many Once you get over the cool factor of all the really neat things that can be done with emotion prediction software, you start to wonder just how much companies—specifically retailers—will use this information to gain access to not only your money but also your actual emotions and moods. |
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Google Says No to Facial Recognition on Google Glass Google will not be allowing facial recognition on Google Glass any time soon, but that doesn't mean the company is forever ruling out the possibility. Will this be enough to alleviate the privacy concerns of people worried that Google Glass will lead to an Orwellian future? |
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Why Push Notifications Are a Tough Sell for Mobile Marketers It's difficult to imagine a mobile app that doesn't come with push notifications, and it's becoming even more difficult to imagine those pushes consistently containing valuable information that users actually want. Learn what works and what doesn't when looking to engage with your customers. |
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How to Get Your App Discovered and Downloaded With iOS and Android each swiftly approaching 1 million apps, getting an app noticed is no easy task. Here are some suggestions for making your app stand out from the crowd and attracting sticky users. Hints: Fresh eyes help, first impressions are important, and social media sites are your friends. |
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Should You Make a Disposable App? Disposable mobile apps are popular at conferences and events, but should companies be investing in these throw-away apps or should they shift their resources to more flexible mobile web solutions? |
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IBM Supercomputer Watson Now a Customer Service Agent Watson, IBM’s supercomputer that was introduced to the world on Jeopardy!, is trying out a new gig as a customer service agent. The artificial intelligence system will use its capacity to respond to natural language by answering call center customer service requests from everyday people. |
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Zapier Provides Outage Status Board for Nearly 200 APIs There are service dashboards that track larger APIs, such as those for Google, Amazon, and Dropbox. But Zapier, a startup that integrates APIs and online services, is sharing its status board for nearly 200 online services, with millions of API requests performed a month—a big help for developers. |