Occasional users are likely to go back to more traditional, offline methods if the online equivalent isn’t immediately intuitive. There is little benefit for taking time to learn the system—as they’ll only be using it occasionally. This could impact the business case for moving a process to the web.

Crowdsourcing in its various forms has become a powerful technique used to connect with the end users and community, to engage with them, and to leverage their wisdom. While each form is powerful in its own right, crowd wisdom is becoming an important and inevitable marketing tool.

Studies and experience show that higher quality and better value solutions are achieved by projects that attain a thorough and unambiguous understanding of business and user requirements. Adrian Reed looks at how requirements can help avoid project failure and waste.