In this hectic, fast-paced world, it can be tough getting anyone’s attention. But you’re more likely to succeed if you quickly arouse interest, generate intrigue, and make an impression. One way to do that is with a hook—an opening statement or question that quickly piques curiosity. Here's how to grab attention.

There’s a big difference between simply saying "I feel your pain" and displaying evidence of empathy. When dealing with clients' complaints and issues, do more than try to understand what they're going through. Aim to communicate early, often, and with sincere concern. It will improve the situation for them—and you.

Some people just don’t care about creating great products or services. They believe the marketplace will settle for lower quality. Lee Copeland argues that as software testers, we need to combat that way of thinking by embracing craftsmanship. Focus on quality with knowledge, skill, diligence, judgment, and passion.