We have Uber to thank for a new way to describe any job performed by part-time, temporary workers who are hired or dispatched via an app. There is an “Uber” for a wide array of jobs, and the list keeps growing. This story looks at some of them—and at whether this business model will keep growing.

This story details two tales of sloppy service—but they have very different endings. In one case, the company representative refuses to acknowledge error or make up for inconvenience, but in the second, the rep apologizes and goes above and beyond to make it up. Which do you think retains customers?

Have you and your coworkers ever discussed your beliefs about your customers? Or questioned those beliefs? You may surprised at the discrepancy between what you think your customers want and what they actually want. It's a good idea to reconsider every now and then and shake up the status quo.