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Loyalty Programs Find a Home on Mobile Simplicity helps lower the barrier to entry for mobile programs like Starbucks, Belly, and Front Flip, but the convenience of having it all readily available on your phone really takes it over the top. Read more to learn how mobile apps are changing reward programs for the better. |
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Analyzing the Value of a Test Tool Approach Many test managers want to assess the value of their test tool approach. There is a way to do it that does not require writing code—only the ability to read it a little. Matt Heusser helps you figure out if what your team is doing is working, what you could drop, and what might be worth picking up. |
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How All These Acquisitions Are Affecting the Technology Industry Acquisition budgets for technology organizations are going up, and deal numbers are reaching heights not seen since the dot-com boom. It is the collective responsibility of the whole industry—businesses being acquired and those doing the acquiring—to ensure the landscape is competitive yet healthy. |
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Agile Testing: A Lesson in Diversity Though many QA organizations today use agile development methods, depending on the industry, they can experience very different challenges and successes. By exploring the diversity in the testing world, you can learn other industries’ strengths and think about how they could apply to your field. |
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Mobile Gaming Growing into Largest Ad Platform According to a panel of advertising experts at the Global Mobile Internet Conference, mobile gaming is trending toward becoming the largest advertising platform in the world. This particular industry is actually pulling a lot of advertising money out of other media. |
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The Changing Dynamics of Online Shopping for the Holidays Every time we gear up for a peak-load online shopping day, one of main things is the application’s performance. Was it available without any downtime? Was the response time acceptable? Did the pages load fine? While this information is the main focus, there is increasingly more finesse involved. |
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Using Big Room Planning to Help Plan a Project with Many Teams Planning is essential to agile, but for larger projects, it can become problematic. When you have multiple teams working on a project, the big room planning technique comes in handy. All planning takes place in a single, large room, so everybody can discuss their teams' needs and identify conflicts. |
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What Do You Want This Holiday Season? Three Tips for the Overwhelmed It’s the holiday season again. As you run around preparing for everyone else, consider what you need. Especially when you are stressed—and the holidays seem to bring out the stress in everyone—take time for yourself. Prioritize, manage tasks, and create action plans, and you can enjoy the season! |