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Using Crowd Wisdom as a Marketing Tool Crowdsourcing in its various forms has become a powerful technique used to connect with the end users and community, to engage with them, and to leverage their wisdom. While each form is powerful in its own right, crowd wisdom is becoming an important and inevitable marketing tool. |
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Managing "But We Need This" Requests from Stakeholders Product owners are constantly beset with a continuous stream of requests for the urgent, the important, and the marginal. The assumption implicit in such requests is that there is room for more of the "but we need this" requests to be filled. |
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How to Get Your App Discovered and Downloaded With iOS and Android each swiftly approaching 1 million apps, getting an app noticed is no easy task. Here are some suggestions for making your app stand out from the crowd and attracting sticky users. Hints: Fresh eyes help, first impressions are important, and social media sites are your friends. |
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How Requirements Can Help Avoid Project Failure and Waste Studies and experience show that higher quality and better value solutions are achieved by projects that attain a thorough and unambiguous understanding of business and user requirements. Adrian Reed looks at how requirements can help avoid project failure and waste. |
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Using Social Media to Stay Connected and Engaged with End-Users In the days before social networking was widely used, connecting with end-users wasn’t a very feasible and easy process. Rajini Padmanaban looks at what it means to be connected and engaged with end-users given the prevalence of social media. |
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Making Assumptions on Projects Is a Ticking Time Bomb Assumptions are a fact of life. Without making assumptions, it’s unlikely that many decisions would get made, and certainly fewer projects would ever get launched. However, sometimes assumptions come back to haunt us. Adrian Reed looks at how to handle assumptions when working on projects. |
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Creating Software from a List of Things? Then Don't Call It Agile There are two ways to think about scope—a list of things to be done or a list of goals to accomplish. As long as scope is defined as a list of things, then your project process is not agile, even if your team is using the mechanisms of agile development within the code creation cycle. |
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Microsoft Admits Windows 8 Faults and Offers Fixes The reviews of Windows 8 are mixed at best, and Microsoft has impressively (and humbly) admitted that they agree changes to the software are not just warranted but are on their way. Windows 8 was designed for the future, so are its critics simply stuck in the past? |
