In the cover feature article of the fall 2016 issue of Better Software magazine, “The Evolution of Software Monetization,” Michael Zunke details how software vendors misfire in an attempt to balance protection of their intellectual property with complicated software licensing schemes that frustrate customers.

Does your team desperately want to have a five-star app? If so, you are chasing the wrong goal. Relative measures of quality are better because they can be adapted to your own situation. Instead of asking “How can we get five stars?” you should be asking “How can we get more stars than the competition?"

Everyone wants to hire someone who can “hit the ground running.” But seeking a candidate who has all nine of the core skills listed on the job description shouldn't be the goal; instead, it's more important to find someone who can learn quickly, collaborate with others, and acquire those skills through work.