In today’s global economy, staying competitive may be more important than ever. Three ways to contend are by focusing on price, niche (addressing a particular group’s needs), or differentiation (doing things better in some way). Which tactic you choose could make all the difference for your software team.

Fear of failure can hold you back from learning and creating new things. Conversely, creating an environment where it’s safe to fail shows that progress toward mastery is just as important as achieving mastery. A leader who encourages failing fast will have a team where everyone is performing at their best.

To remain competitive, organizations should consider implementing a well-integrated set of automation capabilities—not just for testing, but across the entire lifecycle. Making the investment might take some convincing, so here are some questions to ask in order to assess the potential benefits of automation.