Does your team desperately want to have a five-star app? If so, you are chasing the wrong goal. Relative measures of quality are better because they can be adapted to your own situation. Instead of asking “How can we get five stars?” you should be asking “How can we get more stars than the competition?"

IoT is the latest trend that’s producing new connected devices that change how we interact with our environment. We’ve barely scratched the surface of what IoT can achieve, but before we can really hit our stride in this industry, all the different players needs to agree on a standard.

Acting as an early adopter isn’t inherently bad—if you look at this from a business context, it’d be like investing in a promising startup and hoping to double or even triple your money over time. But what’s critical here is avoiding pushing all your chips into the middle of the table early on.