Digital campaigns are everywhere today—every discipline, every service provider, and even mom-and-pop stores are exploring and investing in their digital presence. Rajini Padmanaban examines the technology investments being made by non-tech companies and the role that testers can play in influencing quality.

Mobile testers need to know which devices and operating systems are in demand, but you don’t want to have to maintain (and test) every device on the market. Here’s how you can set up the most relevant farm of mobile devices so that you can feel secure that your application will work correctly for most of your users.

How often do you use your company’s website? It’s important to periodically “eat your own dog food”—that is, use your own product or services in order to work out the kinks so your customers don’t have to. A good user experience can mean the difference between someone using your product over your competitor's.