Digital campaigns are everywhere today—every discipline, every service provider, and even mom-and-pop stores are exploring and investing in their digital presence. Rajini Padmanaban examines the technology investments being made by non-tech companies and the role that testers can play in influencing quality.

"Why do we test software?" seems like a silly question—most people would say, “So we know it works, duh." But there are many other reasons we test our products, as well as many possible benefits besides confirming that a system does what we intended it to do. Figuring out the purpose behind your tests is illuminating.

Web services—the applications that talk to other applications—are generally finished before the GUI, so you can test the business logic before you think about the actual interface. You can improve the quality of your application, find interesting bugs that don’t exist in the GUI, and give web services some love.