Google's Instant Apps offer users a way to easily engage with software without having to download the app. Any Android developer can now develop Instant Apps—or adapt their existing apps to support this feature—streamlining the way users interact with their content, store, or game. Will you modify your native app?

The first step in any significant software procurement is to assure there is a clear definition of the business problem being solved. If you don’t know what you want, you aren’t prepared to negotiate for it, so you'll end up with a system or tool that isn't what you need—and you'll likely be disappointed at delivery.

A customer-centric mindset might be most important when it comes to the user experience and user interface. With so many different available options on mobile devices, if users don’t like the way your app runs, looks, or functions, they’ll drop it before you get a chance to update anything.