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Why Microsoft Launched Office for iPad as a Freemium Offering Microsoft recently announced the availability of Office for iPad as a freemium offering. Freemium combines two types of business models—free and premium. Anuj Magazine explores why Microsoft chose to go the freemium route for Office for iPad and how product strategy played into the decision. |
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Turning Smartphones into a Supercomputer Smart devices can now become super devices with the Power to Give initiative from HTC. The initiative aims to empower smartphones to become a collective supercomputer and to harness their unused power to solve complex problems—such as finding cures for Alzheimer's disease and AIDS. |
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Mobile Addiction Could Mean Highs for Mobile Developers The percentage of mobile addicts—defined as a user who launches a mobile app or opens a mobile process more than sixty times a day—has grown by 123 percent in the past year. This could be a fortunate trend for those looking for a little job security in mobile development and testing. |
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Headband Provides Head Start for Mind Control Heralded as a pivotal step toward mind control and the ability to manipulate objects with our brainwaves, the new Muse headband is at the forefront of many people’s minds—literally. What can this device be used for, and what can it mean for future development? |
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Nokia Sells Off Mobile Business for More Than $7.5 Billion The Nokia Corporation unloaded its mobile phone sector to Microsoft. The Finnish company sold off its once industry-leading telecom section to Microsoft for more than $7.5 billion. The transaction for Nokia's handset assets, now a mobile afterthought, has taken about eight months to finalize. |
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Can Amazon Thrive in the Smartphone Market? From its start as a book seller to a one-stop shop to its leadership in complex technologies and cloud computing, the one area that the world has eagerly anticipated Amazon branching into is smartphones. And now it's official—Amazon will be releasing its smartphone later this year. |
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Google’s Project Ara Phone: Will You Accept the Challenge? What if there were a modular smartphone, an endoskeleton with interchangeable parts you could customize to your needs? Google's Advanced Technology and Projects group is working on a concept—Project Ara—that will enable users to configure their own phone according to their personal preferences. |
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Killing Mobile: The Advent of the "Kill Switch" Last week, many of the major phone manufacturers and wireless companies announced they would offer an antitheft feature on smartphones. The feature, known as a kill switch, will include several components aimed at deterring theft. |
