Google is preparing to launch an HTML5 development tool called Google Web Designer. The company says the new service will let creative professionals “create cutting-edge advertising as well as engaging web content like sites and applications—for free.” Would you use it for web design?

Once you get over the cool factor of all the really neat things that can be done with emotion prediction software, you start to wonder just how much companies—specifically retailers—will use this information to gain access to not only your money but also your actual emotions and moods.

It's difficult to imagine a mobile app that doesn't come with push notifications, and it's becoming even more difficult to imagine those pushes consistently containing valuable information that users actually want. Learn what works and what doesn't when looking to engage with your customers.