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Moving from Customer Focus to Market Focus Being customer focused is supposed to be a good thing. But if you are focusing on a collection of individual customers and you’re not focusing on a market of customers, you have the customer part down, but you forgot the focus. Scott Sehlhorst offers guidelines for becoming market focused. |
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Mobile Development's Unique Challenges Solved by Agile Learn how mobile developers are using agile's methodologies to traverse the unique landscape that mobile software presents. Although the Agile Manifesto was written long before smartphones and tablets and other mobile devices were built, agile's methodologies have never been more relevant. |
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The Three Essential Elements of Business Analysis No question is more ripe for debate than “What is a business analyst?” While I contend we’ve been doing business analysis since the very first human organizations were consciously formed, business analysis as a formal profession has emerged much more recently and has three essential elements. |
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Google Fine-Tunes Mobile App Advertising, While Others Jump Ship Google and Facebook need mobile app advertising dollars to begin rolling in, and each company is taking its own measures to increase those figures in the coming year. How are other companies addressing the issue? Noel Wurst takes a closer look in this story. |
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Using Your Business Analysis Skills to Set Career Goals As change professionals, it’s easy to neglect career development in the rush to finish projects and “get stuff done.” Why not use the business analysis tools and techniques that you use on projects to help plan your career development? Adrian Reed offers tips for using your BA skills to set goals. |
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The Challenges of Mobile Testing for Jailbroken Devices Many of the automation tools for mobile testing on the market today require the use of jailbroken or rooted devices, a controversial condition that some testing advocates believe violates mobile testing best practices. Bonnie Bailey writes of the challenges jailbroken devices present to testers. |
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Moving Beyond a Superficial Understanding of Agile While agile is almost universally hailed, the majority of executives only have a "superficial" understanding of the methodology. Steve Vaughn explains that this level of understanding by upper management is a serious impediment to the necessary culture change that needs to take place. |
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Making Process Changes in Days or Weeks, Not Months or Years Business process improvement and the resulting change management are not for the faint of heart. Laura Brandenburg makes the case that BAs not only need to support organizations in changing more complex, decision-rich processes, but also in doing so faster—in days or weeks, not month or years. |
