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Will the Competition Ever Root for You? The world we live in is highly competitive, which isn't always a bad thing. Competitors want Apple to succeed with its watch to show the world the potential of the wearables market. They are not concerned that Apple through its success would hold a large part of the market share for itself. |
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Fitness Applications Taking Over Your Personal and Professional Life Last year, Google discovered that the health and fitness section within its app store was the fastest growing category. Beyond the personal uses for fitness apps, some companies are putting a new emphasis on a healthy lifestyle by offering more tangible rewards. |
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In Mobile Usability Testing, Who Accesses Accessibility? As testers, we need to recognize our own biases and limitations. It is misjudgment to think that we can just close our eyes to be blind or to believe that we understand how someone with Parkinson’s disease functions. Recruit test users other than just a formal test team and learn who your users are. |
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Stay Ahead of Hackers with Smart Cloud Implementation When moving your business’s IT to the cloud, it’s smart to perform due diligence—for the cloud service provider, but also for your own company's needs, practices, and restrictions. Can all your data go on the cloud? Should more sensitive data remain under your own IT department's control? Read on. |
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Integrated User Experiences: Let Your Product Market Itself A new idea being implemented in software is engineering marketing elements into the product itself. When a suite of products is developed, the right levels of touch points, integration, and cross-collaboration are built right in. This can mean lower marketing costs and higher end-user results. |
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How Technology in Sports Is Becoming a Game-Changer Sports is one discipline where technology adoption has been growing tremendously in recent years, and 2015 is shaping up to be an important year in building a pronounced acceptance for technology across many sports disciplines—for the teams, the leagues, and even sports fans themselves. |
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Google Loon Floating Toward Global Internet Access Google announced earlier this month that Project Loon—a plan to provide wireless connectivity via a network of high-altitude balloons floating in the stratosphere using only the wind for steering—is making progress. The project’s longest duration balloon was airborne for just over six months. |
