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Two Tales of Sloppy Service (and Their Very Different Outcomes) This story details two tales of sloppy service—but they have very different endings. In one case, the company representative refuses to acknowledge error or make up for inconvenience, but in the second, the rep apologizes and goes above and beyond to make it up. Which do you think retains customers? |
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Apple’s New ResearchKit Turns iPhones into Tools for Medical Studies Apple unveiled a new biomedical platform called ResearchKit, an iOS framework that will let people opt in to join medical research studies. Volunteers can use their Apple devices to participate in various tests, and the information will be shared with medical research institutions to find cures. |
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What Mobile Payment Solutions Need to Take Off With all the growth we are witnessing in the mobile space, mobile payment solutions seem to be the way of the future. However, these solutions have to be robust and win the confidence of merchants, payment processors, and end-users in order to really take off. What will it take for that to happen? |
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New IBM Tool Helps Make Your App Accessible for Disabled Users IBM’s Mobile Accessibility Checker was created for iOS and Android devices in order to point out common issues that could prevent users with disabilities from properly using an app. It acts as an automated test to help improve software accessibility features before an app hits the market. |
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Exploring Your Beliefs about Your Customers Have you and your coworkers ever discussed your beliefs about your customers? Or questioned those beliefs? You may surprised at the discrepancy between what you think your customers want and what they actually want. It's a good idea to reconsider every now and then and shake up the status quo. |
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The New Me Generation: Millions of Millennials This year, the number of self-centered millennials is projected to finally overtake the self-centered baby boomers. As customers, employees, and contract workers, the sheer number of millennials makes them a force to pay attention to as they approach their prime spending years. |
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How Testers Can Use Social Media to Improve Mobile Apps Mobile apps are being developed in a time of rapid user feedback due to the prominent use of social media—which can be good or bad for those apps. Social media can make or break your product. But whichever scenario it is, testers can learn from that feedback to improve upon their test strategies. |
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What Happens When Your Mobile App Is Too Successful? As soon as your mobile application hits the store, you want your target audience to eat it up. But is it possible to have too many tapping the download button? When does success start to weigh on the developer? Read on to find out how much success is too much. |
