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Standalone Apps Come with Little Risk and Big Rewards Applications often house messengers, editing software, or other social functions, putting a great deal of pressure on a single icon to do a handful of things. Instead of putting all their eggs in one basket, developers are now splitting up products and introducing standalone apps to the world. |
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Is Facebook's Free Internet Initiative Really an Altruistic Endeavor? Facebook recently launched the Internet.org app in Zambia, which gives users free access to basic services, including Facebook, Google Search, Wikipedia, some job sites, and the Women's Human Rights app. This certainly has the makings of a great initiative, but is it really a philanthropic venture? |
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Leveraging the Voices of Users: Amazon vs. Hachette Publishing Users are familiar with helping organizations by providing references, but Amazon is now leveraging them in an unprecedented way. In building its case against Hachette Publishing, Amazon has sent an open letter to its readers and authors appealing to them to write to Hachette's CEO. |
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Walmart versus Amazon: What We Can Learn about E-Commerce Walmart, Amazon's largest retail competitor, is taking on the e-commerce giant with a newly designed website aimed at attracting new shoppers with an improved user experience. By examining both companies' usability tactics, you can learn a lot about what people like in their online shopping options. |
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How to Keep People from Uninstalling Your Mobile App Mobile marketing firm Swrve has discovered that just 26 percent of users actually return to an app for a second time two days after opening it. After seven days? Developers can expect around 13 percent of those who downloaded their product to make a comeback. That's a problem, but it can be fixed. |
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Responsive Website Design Versus Mobile Sites Just ten years ago, it was rare for anyone to access websites from their phones. Now, in today’s Internet-focused economy, many websites are seeing nearly a third of their traffic coming from mobile and smart devices. Read on to see if a responsive web design or a mobile site is the answer for you. |
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Smart Home Software Coming Together through Wink Hub Tech As of now, the prospect of upgrading to a smart home appears both too expensive and too complex for the average consumer to manage. However, central hubs coming from companies like Wink are looking to bring all of the unique software together in one easy-to-find place. |
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Brain-Computer Interfaces: Should They See the Light of Day? A brain-computer interface (BCI) aids in gathering data based on neuro-signals from the brain, including brief but important pieces of information such as a person’s reaction to specific events. Rajini Padmanaban looks at the potential uses of BCIs and whether they should see the light of day. |
