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The Perils of Closed Ecosystems A closed ecosystem, where a single entity controls both the hardware platform and what content can go onto it, has far-reaching ramifications for corporate and individual consumers. It's also a risk that needs to be given serious consideration when a business decides to develop for the platform. |
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Can End-Users Help Enhance Product Quality? It is a well-accepted fact that bringing end-user focus into a product is very important to its overall success. Testers have always been viewed as end-user advocates in product teams. What is becoming more important is to engage end-users in the product development cycle in every possible way. |
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Here Comes Another Mobile Wallet: Isis Isis—the joint venture of AT&T, T-Mobile, and Verizon—is the latest entrant in the mobile payment market. With a lackluster October 2012 soft launch in Austin, Texas, and Salt Lake City, Utah, is this another sign that the mobile wallet is a cool feature that no one really wants? |
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Big Data's Role in Winning and Losing the Election The Romney campaign certainly embraced social media and technology as a whole more than the GOP in 2008, but an election day failure of their secret weapon may have cost them key votes. While some are claiming that hacking brought it down, many more are saying it was a lack of stress testing. |
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Story Roadmaps—Product Vision That Paints a Picture A product roadmap tells the story of what you’re going to do with your product. It is a manifestation of the vision of what you’re trying to do and why. Scott Sehlhorst explains how best to communicate the product roadmap with your team and the product's stakeholders. |
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Eight Flubs and Flaws to Avoid When Presenting a Web Seminar So many web seminars, so little time. Yet as relevant and high content as many web seminars are, some are more professionally presented than others. If you present web seminars, or hope to some day, here are eight annoying flubs and flaws—and how to avoid them. |
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Majority of Election-Related Tweets Are Likely to Go Unseen As the 2012 presidential election comes to a close, the use of Twitter and other social media platforms by casual observers—and even the candidates themselves—is at all time high. Will usage be so high that the platforms will be relatively useless due to information overload? |
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If the Future Is Mobile, Where Is the Revenue? As PC-centric companies struggle to make a profit while the world goes mobile, those already in mobile technology have just as much trouble finding the advertising revenue that was once found on desktops. Marketers are going to have to do better than banner ads and accidental clicks. |
