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Exploring Your Beliefs about Your Customers Have you and your coworkers ever discussed your beliefs about your customers? Or questioned those beliefs? You may surprised at the discrepancy between what you think your customers want and what they actually want. It's a good idea to reconsider every now and then and shake up the status quo. |
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The New Me Generation: Millions of Millennials This year, the number of self-centered millennials is projected to finally overtake the self-centered baby boomers. As customers, employees, and contract workers, the sheer number of millennials makes them a force to pay attention to as they approach their prime spending years. |
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How Testers Can Use Social Media to Improve Mobile Apps Mobile apps are being developed in a time of rapid user feedback due to the prominent use of social media—which can be good or bad for those apps. Social media can make or break your product. But whichever scenario it is, testers can learn from that feedback to improve upon their test strategies. |
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What Happens When Your Mobile App Is Too Successful? As soon as your mobile application hits the store, you want your target audience to eat it up. But is it possible to have too many tapping the download button? When does success start to weigh on the developer? Read on to find out how much success is too much. |
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Where Does Accessibility Testing Fit in the Development Lifecycle? With more organizations adding accessibility to their list of product requirements, development teams must decide where in the lifecycle to add accessibility testing. Raman Mehta is of the "test early, test often" mindset to avoid expensive fixes and unhappy end-users. |
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Mobile App Development Just Got Easier Mobile app development is becoming increasingly sophisticated with handy tools and platforms that ease the developer’s role, but mobile app development is no longer restricted to just developers. Rajini Padmanaban looks at new mobile app development tools and how development just got easier. |
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How to Keep Your Mobile App on Users’ Home Screens The average mobile user spends more than 80 percent of his time on just five mobile applications, which commonly include messaging and social media options. So, what can you do to not only get people to download your app, but also keep them interested for more than just a few hours? |
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Thanks to HTML5, Pure Native Apps Don’t Exist Just about every native app developed today includes some HTML, even if its creators are labeling it otherwise. It’s a pervasive language that’s made it hard to crown native apps as the clear winner. In reality, pure native apps are a dying breed. |
