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In Mobile Usability Testing, Who Accesses Accessibility? As testers, we need to recognize our own biases and limitations. It is misjudgment to think that we can just close our eyes to be blind or to believe that we understand how someone with Parkinson’s disease functions. Recruit test users other than just a formal test team and learn who your users are. |
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Integrated User Experiences: Let Your Product Market Itself A new idea being implemented in software is engineering marketing elements into the product itself. When a suite of products is developed, the right levels of touch points, integration, and cross-collaboration are built right in. This can mean lower marketing costs and higher end-user results. |
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The Virtual Reality Wave Is Coming: How It Could Change Your Life The next big wave in devices and apps seems to be in the spaces of augmented and virtual realities. The market for both these up-and-coming technologies appears to be very promising, with several large and small players working on their offerings. How could these new gadgets change your life? |
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The Assistive Tools Testers Should Know When Ensuring Accessibility To ensure end-to-end accessibility coverage, it is imperative for accessibility testers to have knowledge of different types of disabilities and the challenges they pose to end-users. Testers who understand users' requirements and know what to check for will provide a better accessibility outcome. |
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Nintendo to Shake Up the Mobile Space Nintendo has shown an apprehension to change, but it’s finally decided to spread its games to one of the widest audiences possible—mobile users. Nintendo is teaming up with DeNA, a large Japanese mobile gaming group, in order to bring classic characters to your phone. |
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How Technology Is Changing the Air Travel Experience Several developers are working on creating a personal flying experience for frequent travelers, helping them save time and fly hassle-free. These solutions charter private jets for their members, letting them bypass airport parking and security lines. What will it take to get them off the ground? |
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Two Tales of Sloppy Service (and Their Very Different Outcomes) This story details two tales of sloppy service—but they have very different endings. In one case, the company representative refuses to acknowledge error or make up for inconvenience, but in the second, the rep apologizes and goes above and beyond to make it up. Which do you think retains customers? |
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The Push and Pull of E-commerce Experts say 2014 was a complacent year for the world of e-commerce, whereas 2015 will have a major revamp in the way the market operates and the facelift it will receive from new trends. These new trends will continue to positively push e-commerce into the hands of users. |
