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The Top Four Myths about Web Accessibility There are many misconceptions about accessibility that prevent people from making a conscious effort to incorporate it into their websites. But really, developing and testing accessible websites doesn't require more work, and it has many benefits. Let’s disprove the top four web accessibility myths. |
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How User-Generated Content Is Powering Businesses Businesses powered on user-generated content are able to reach the market faster than most other traditional forms of business. But getting users to generate content is not always an easy task. Read on to learn what practices help generate positive reviews, and how can you use them productively. |
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The Selling Power of Augmented Reality Augmented reality continues to grow, and its place in the world of commerce has never been so pronounced. AR paid app downloads, subscriptions, and advertising will lead to global revenues of $1.5 billion by 2015, along with 2.5 billion downloads. |
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Standalone Apps Come with Little Risk and Big Rewards Applications often house messengers, editing software, or other social functions, putting a great deal of pressure on a single icon to do a handful of things. Instead of putting all their eggs in one basket, developers are now splitting up products and introducing standalone apps to the world. |
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Is Facebook's Free Internet Initiative Really an Altruistic Endeavor? Facebook recently launched the Internet.org app in Zambia, which gives users free access to basic services, including Facebook, Google Search, Wikipedia, some job sites, and the Women's Human Rights app. This certainly has the makings of a great initiative, but is it really a philanthropic venture? |
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Leveraging the Voices of Users: Amazon vs. Hachette Publishing Users are familiar with helping organizations by providing references, but Amazon is now leveraging them in an unprecedented way. In building its case against Hachette Publishing, Amazon has sent an open letter to its readers and authors appealing to them to write to Hachette's CEO. |
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Walmart versus Amazon: What We Can Learn about E-Commerce Walmart, Amazon's largest retail competitor, is taking on the e-commerce giant with a newly designed website aimed at attracting new shoppers with an improved user experience. By examining both companies' usability tactics, you can learn a lot about what people like in their online shopping options. |
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How to Keep People from Uninstalling Your Mobile App Mobile marketing firm Swrve has discovered that just 26 percent of users actually return to an app for a second time two days after opening it. After seven days? Developers can expect around 13 percent of those who downloaded their product to make a comeback. That's a problem, but it can be fixed. |
