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Using Crowd Wisdom as a Marketing Tool Crowdsourcing in its various forms has become a powerful technique used to connect with the end users and community, to engage with them, and to leverage their wisdom. While each form is powerful in its own right, crowd wisdom is becoming an important and inevitable marketing tool. |
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How to Get Your App Discovered and Downloaded With iOS and Android each swiftly approaching 1 million apps, getting an app noticed is no easy task. Here are some suggestions for making your app stand out from the crowd and attracting sticky users. Hints: Fresh eyes help, first impressions are important, and social media sites are your friends. |
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Using Social Media to Stay Connected and Engaged with End-Users In the days before social networking was widely used, connecting with end-users wasn’t a very feasible and easy process. Rajini Padmanaban looks at what it means to be connected and engaged with end-users given the prevalence of social media. |
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Microsoft Admits Windows 8 Faults and Offers Fixes The reviews of Windows 8 are mixed at best, and Microsoft has impressively (and humbly) admitted that they agree changes to the software are not just warranted but are on their way. Windows 8 was designed for the future, so are its critics simply stuck in the past? |
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Adobe Switching to Subscription-Based Creative Cloud Adobe, the manufacturer of choice for many creative professionals, said it will not release new versions of its Creative Suite tools. Instead it will solely support a subscription-only model in its Creative Cloud, allowing for more capabilities and as-released updates. But customers are skeptical. |
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Are You Ready for Wearable Computing? Wearable computing isn’t a new concept, but as we watch newer wearable products enter the market, it's interesting to see what this means to testers. Rajini Padmanaban looks at the core factors in the success of a wearable computing product and how they affect testers and their testing efforts. |
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Target's Website Snafu Suggests More Exploratory Testing Target recently found itself in the news over a mislabeled product on its website that generated embarrassing results. The website snafu proves the importance of having an exploratory test team that manually tests in a production environment. |
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How the User Experience Replaced Functionality in Mobile Development We take a look at what an impressive user experience entails today, compared to the lighter expectations of users in the past. Obviously your device or mobile app needs to work or function properly, but don't stop there when striving to truly engage and impress your customers. |
