When we have short feedback loops, we are still in the moment for that feature. We still have the context. The longer the feedback loop, the less likely we are to still have all the context for the feature because we are on to the next piece of work. How long are your feedback loops? Can you shorten them?

Group norms are the traditions, behavioral standards, and unwritten rules that govern how a team works together. They can be implied or openly acknowledged, but establishing a consistent way the team functions helps the individual members focus less on their own preferences and more on what works best.

With Niantic Software’s Pokémon Go, the variables you’re dealing with are eons beyond what a normal testing team can manage. Millions upon millions of players are experiencing the application all over the world and putting it through paces that the development team might have never dreamed of.