When we are presented with a decision, the subconscious determines what we’re most emotionally comfortable with, then fills in the gaps to justify choosing it. In other words: Our brains lie to us. Then how can we ever get out of our comfort zone? Believe in change and take an agile approach to incremental adoption.

In the agile community, executives tend to get a bad name. They are accused of not understanding agile and the benefits it will bring their companies. But we just need to speak the same language: Look beyond the surface-level reasons for resistance and try to identify the financial grounds. Just follow the money!

For decades brainstorming has been our go-to method for ideation, yet it holds back our success when the environment doesn't encourage everyone to contribute. Instead, try brainwriting—writing ideas on paper and letting teammates iterate on them. It improves not only the quantity of ideas you get, but also the quality.