Technology allows amazing innovations to optimize business and deliver new and better services, but if you don’t carefully consider your entire user community, innovations may cost you business. When designing for stakeholders, don't stop at the obvious cases—or else you may find that you forgot an important customer.

Research suggests that humans are biased, not-very-rational decision-makers. We believe we see things clearly when the evidence shows otherwise. Throw in a big dose of optimism, and it's easy to see how estimating software projects can be problematic. Our best hope is to construct diverse groups with varied viewpoints.

Scope, schedule, and resources: Whether you’re using agile or more traditional project management approaches, this triple constraint is the law of the project universe. The unmentionable “third rail” of project management trade-offs is compromising quality to deal with the other two aspects. Don't make that an option.