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Heart-Monitoring Smart Devices Missing a Beat Smart devices used by fitness junkies tout the ability to measure heart rate. Yet, a recent report by CNET revealed that most of the heart rate monitoring functions for smart devices are missing a beat—literally. Some devices are unable to find a pulse when the heart rate reaches a certain range. |
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Keep Your Friends Close, But Keep Your Users Closer Bonnie Bailey writes on the importance of knowing your users and keeping them close to you. The more you live and breathe your users, the more you know what they look like. Keeping your users close also implies making room for their data and their environments. |
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Tackle Mobile Upfront with Responsive Web Design With the number of mobile devices expected to exceed the world's population this year, we can't ignore the trend. Incorporating responsive web design principles into your application will ensure that making your application mobile-friendly is a much easier undertaking. |
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Seeing Isn't Believing When It Comes to Wearables The sales of smartwatches are expected to exceed those of fitness trackers by 2018, but this segment of the market might see its biggest breakthrough when the technology is invisible. According to analyst Gartner, 30 percent of wearables will be inconspicuous to the eye by 2017. |
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Driving a Successful Media Strategy for Your Product Implementing a media strategy has become essential to creating a space for a business in the marketplace. The company’s brand, the platform, the content, and the authors who create the content are all collectively important—and interdependent, to a great extent—when creating a successful media plan. |
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Are Toddlers a New User Base for Software Products? The use of digital information and devices among toddlers has been steadily increasing each year. Recent studies from the non-profit firm Common Sense Media show that 38 percent of two-year-olds are using mobile devices. Rajini Padmanaban looks at toddlers as a software user base. |
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Is There a Recommended Duration of Time for a User-Facing Test? When end-user-involved test programs are done before release to production, the duration of tests is a very critical factor in determining the product's success or failure in meeting its goal. How long should you run the program in order to be sure you have enough data points to make a decision? |
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Focus on Users' Needs Rather Than on Your Software Product Bonnie Bailey explains that you need to take care of your users’ needs first, and then, just maybe, they will explore the fabulous features of your software. When we focus on our product rather than on what the user is trying to get done, we suffer from marketing myopia. |
