Does your team desperately want to have a five-star app? If so, you are chasing the wrong goal. Relative measures of quality are better because they can be adapted to your own situation. Instead of asking “How can we get five stars?” you should be asking “How can we get more stars than the competition?"

There are endless reasons why your test team might need to make use of automation. However, even if we’re at a point where most people agree you need some sort of test automation to compete in today’s agile landscape, using automation indiscriminately leads to more headaches than benefits.

Everyone wants to hire someone who can “hit the ground running.” But seeking a candidate who has all nine of the core skills listed on the job description shouldn't be the goal; instead, it's more important to find someone who can learn quickly, collaborate with others, and acquire those skills through work.