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Twitter’s New Analytics Feature Reveals Your Social Reach With the introduction of Twitter’s analytics, everyone—not just advertisers or verified users—now has a way to measure the reach of their social media campaigns without cost. This new metrics offering will help people understand their online impact and fine-tune their communication strategies. |
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Standalone Apps Come with Little Risk and Big Rewards Applications often house messengers, editing software, or other social functions, putting a great deal of pressure on a single icon to do a handful of things. Instead of putting all their eggs in one basket, developers are now splitting up products and introducing standalone apps to the world. |
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China Challenging Google and Microsoft in OS War Thanks to a lack of trust in the United States' surveillance policies, China hopes to replace massively popular properties such as Windows and Android as the leading OS in the country, both on mobile and desktop devices. The current target date for release is October. |
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Robots Roundup: Flash Mobs, Room Service, and Hitchhikers A long time ago in a galaxy far, far away... R2-D2, the most beloved robot in the Star Wars universe, made us heart robots. Although today's robots can’t match R2-D2’s charisma, they are performing some pretty amazing feats. Pamela Rentz looks at some of the latest robotics projects. |
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Is Facebook's Free Internet Initiative Really an Altruistic Endeavor? Facebook recently launched the Internet.org app in Zambia, which gives users free access to basic services, including Facebook, Google Search, Wikipedia, some job sites, and the Women's Human Rights app. This certainly has the makings of a great initiative, but is it really a philanthropic venture? |
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Walmart versus Amazon: What We Can Learn about E-Commerce Walmart, Amazon's largest retail competitor, is taking on the e-commerce giant with a newly designed website aimed at attracting new shoppers with an improved user experience. By examining both companies' usability tactics, you can learn a lot about what people like in their online shopping options. |
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hitchBOT, the Hitchhiking Robot—Where Is He Now? If you’re traveling across Canada and see a strangely cute little hitchhiker with a face made from LED lights, a plastic beer pail torso, arms and legs that look like pool noodles, and is wearing a garbage can hat, it’s only hitchBOT, the Hitchhiking Robot, looking for a ride. |
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How to Launch a Successful Mobile App With so much competition in the mobile apps market, how are applications able to differentiate themselves? Several factors—design, implementation, and market dynamics—go into launching a successful mobile app. Right now, three main types of apps stand out. |
