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The Power of a Single Question in Understanding Customer Needs People tend to see their circumstances as more unusual, difficult, or troublesome than anyone else’s. As a result, by asking about their problem, priorities, or responsibilities, you can gain important information about their situation and how they perceive it. Here's one question to learn a lot about your customers. |
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The Importance of Customer Feedback to Building the Right Product Customer feedback helps you adapt to what the customer finds valuable, ensuring you are building “the right product.” But many projects don't invite customers to iteration reviews; many don't conduct iteration reviews at all. If customers aren't giving feedback about your demos, then what are you adapting to? |
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Exploring Your Beliefs about Your Customers Have you and your coworkers ever discussed your beliefs about your customers? Or questioned those beliefs? You may surprised at the discrepancy between what you think your customers want and what they actually want. It's a good idea to reconsider every now and then and shake up the status quo. |
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The Value of “What’s Unique about” Questions in Information Gathering A highly effective angle for drawing useful information from customers is the “What’s unique about…?” question. What’s unique about this problem? What’s unique about your current process? What’s unique about your company? You're likely to get a deeper understanding of what your customer wants. |
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Nine Tips to Demystify the Art of Selling Testing Services Selling testing services can seem daunting, but it can be extremely rewarding if well planned. You just need preparation, confidence, and persuasion. Read on for nine tips that will go a long way toward ensuring success in testing presale activities and large testing center of excellence pursuits. |
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Remember: Your Goal Is to Solve Your Customers' Problems Steve Berczuk reminds us that while estimation, process, and technical skill are essential to delivering value to a customer in a cost-effective way, they are just means to your primary goal of solving problems. |
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Book Review: Lean UX—Lean Principles to Improve User Experience Steve Berczuk reviews Lean UX: Applying Lean Principles to Improve User Experience by Jeff Gothelf and Josh Seiden. Through its stories, templates, and guidelines on agile user-experience design, this book will help your team do a better job of building in the best user experience possible. |
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Don't Let "Good" Ideas Go Bad! Organizations need new and innovative ideas to solve complex problems. However, sometimes "good" ideas can be the very reason behind problems. Systems thinking and following the Golden Circle can help. |
