Mario Moreira

Mario Moreira is a VP of Client Engagement and Master Agile Coach at Emergn focusing on business success by increasing value of products, optimizing flow for faster delivery, and increasing quality through customer feedback. With a CSM and CSP, he has Scrum, XP, and Kanban experience from team to enterprise-level agile transformations, coaching, and team building. Mario authored Being Agile—Your Roadmap to Successful Adoption, Adapting Configuration Management for Agile Teams, Software Configuration Management Implementation Roadmap, and Agile for Dummies. He writes on his blog at Agile Adoption Roadmap.

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The Importance of Customer Feedback to Building the Right Product

Customer feedback helps you adapt to what the customer finds valuable, ensuring you are building “the right product.” But many projects don't invite customers to iteration reviews; many don't conduct iteration reviews at all. If customers aren't giving feedback about your demos, then what are you adapting to?

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