For CA Technologies, the premier sponsor at this year’s STARWEST, the goal of the show was to promote continuous delivery and drive continuous testing. But the testing information, discussions of industry trends, and personal connections gathered were what made CA’s presence invaluable.

As we embrace an agile culture, we adopt the core value of whole team accountability. But while collaboration is important, testers must continue to ask challenging questions, think deeply about the “what-ifs,” consider and advocate for alternative views, challenge assumptions, and look for ambiguities.

The way some organizations request feedback ensures they don’t get much of it. If you really care about what your customers think of your product or service (and you should), you need to ask for feedback soon after the customer's interaction, give them time to respond, and allow space for their thoughts.