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What Kind of Gamer Are You? A new project called the Game and Mind Research (GAMR) is designed to explore if how someone performs in virtual worlds such as video games corresponds to their cognitive traits and behavior in everyday life. |
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The Internet of Things: Adapt Now or Get Left Behind We’ve only scratched the surface of the Internet of Things. More and more objects you use on a daily basis will soon become a part of the Internet of Things ecosystem, giving companies new ways to communicate with consumers, and the consumers themselves more personalized experiences. |
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Play Biofeedback Video Games to Learn to Chill Breathing techniques, meditation, and yoga are all ways people use to cope with stress. But instead of going to your happy place, how about learning to chill by kicking back and playing video games? A first-person biofeedback game helps players practice techniques to manage stress and control anxiety. |
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What's More Important: Mobile App Performance or User Experience? More and more, users are expecting increasingly responsive apps on day one, and if certain actions take just a single second longer than what they feel is justifiable, the app could be uninstalled before it’s ever really given a chance. But more complex apps might just be slower. Which is the priority? |
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Jelly Beans and Defect Classification: Different Strategies for Success When there’s a bowl of jelly beans, some people grab a few at random, but most of us have favorites. If you're crafty and have flexible standards, you can maximize consumption by adjusting your criteria as colors dwindle. Classifying defects should not be like choosing jelly beans; you need firm standards. |
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Performing Competitor Analysis in Product Development Competitor analysis is an assessment of the strengths and weaknesses of current and potential competitors of the product you’re developing. Analyzing competitors' offerings in regards to various areas, functions, and features can help you design a product that will fill a void and be a hit with customers. |
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Testing Customer Touchpoints When testing a product, it can be easy to neglect how support processes such as call verifications, email communication, online chat, and service request processes function. But these touchpoints go a long way toward defining customer experience and an organization in general. How can you improve? |
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Stronger, Faster Quality with Simple, Focused Checks Imagine focusing on prioritized business requirements at the software layer closest to where those business items are implemented. Writing just one check—that is, a programmed verification—per business requirement makes for simple, focused checks, supporting stronger, faster quality around the team. |