Competitor analysis is an assessment of the strengths and weaknesses of current and potential competitors of the product you’re developing. Analyzing competitors' offerings in regards to various areas, functions, and features can help you design a product that will fill a void and be a hit with customers.
Parimala Hariprasad spent her youth studying people and philosophy, and in the workplace she applied her learnings to helping create skilled testers. Parimala has been a tester for more than eleven years in domains of CRM, security, e-commerce, and healthcare. Her expertise lies in test coaching, test delivery excellence, and creating great teams that ultimately fire her because they become self-sufficient. Parimala has experienced the transition from web to mobile and emphasizes the need for design thinking in testing. She frequently rants on her blog Curious Tester.
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When testing a product, it can be easy to neglect how support processes such as call verifications, email communication, online chat, and service request processes function. But these touchpoints go a long way toward defining customer experience and an organization in general. How can you improve?
Creating a memorable user experience should not be left solely to the design team. Parimala Hariprasad explains how software testers can use a variety of tests to determine whether a product or service is on track for greatness or is doomed to be put on the back burner by its users.
Without feedback, it's hard for anyone to know where he stands, what he's doing well, and what he could be doing better. But a lot more goes into giving feedback than simply telling someone how you feel. Learn how to get your message across without mixed signals.