Mobile Apps That Champion Good Causes
The momentum and market share that mobile computing has gained recently is not news to most. Its future may be even brighter, as some believe that mobile computing is just getting started. The contributions made by mobile apps toward this growth cannot be ignored. Free and paid apps alike are being developed each day, and they positively impact various entities—app developers, the platforms through which apps are being launched, and the end users.
The Apple App Store and Google Play continue to be the dominent players based on app count, usage, and diversity—while the Windows Phone Marketplace continues to play catch up. Apps continue to offer a free canvas for designers and developers by allowing them to unleash their creativity to develop newer ones in unthought-of areas.
While the app platform providers—IOS, Android or Windows Phone—do their round of vetting to decide which apps make it to their respective stores, there are ample online resources that provide useful tips for app developers to help pass the approval process.
Just like in any other professional area of operations, one of the main goals of most app developers is to be able to make money, so they build apps with business in mind. A lot of apps that support charity are available to help connect donators with the causes they believe in.
More importantly, app developers are creating apps to address today's need to empower people to lead a safer and happier life—especially in developing nations such as India. A team of developers from Microsoft have created an app called “Guardian” to help keep women safe. Schools are encouraging students to create mobile apps with a social cause, which helps achieve two goals—acquire skills for app development, and help them think positive and be social-cause driven.
Mobile apps can be very effective in addressing high-pressing needs with ample agility in their development process. This can also be a cause for concern, given the same diversity in the kinds of apps that are created and the exposure they have in reaching out to budding minds such as kids and teenagers. These concerns are not going unnoticed.
Given the mind boggling reach the mobile industry has with its end users, organizations are creating new strategies to address concerns about detrimental apps and to control unwarranted device and app usage. This is giving users new hope that mobile apps are here to not only spread joy but also to spread goodness and positivity, which help create a better world for us to experience.
