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Is Facebook's Free Internet Initiative Really an Altruistic Endeavor? Facebook recently launched the Internet.org app in Zambia, which gives users free access to basic services, including Facebook, Google Search, Wikipedia, some job sites, and the Women's Human Rights app. This certainly has the makings of a great initiative, but is it really a philanthropic venture? |
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Leveraging the Voices of Users: Amazon vs. Hachette Publishing Users are familiar with helping organizations by providing references, but Amazon is now leveraging them in an unprecedented way. In building its case against Hachette Publishing, Amazon has sent an open letter to its readers and authors appealing to them to write to Hachette's CEO. |
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Walmart versus Amazon: What We Can Learn about E-Commerce Walmart, Amazon's largest retail competitor, is taking on the e-commerce giant with a newly designed website aimed at attracting new shoppers with an improved user experience. By examining both companies' usability tactics, you can learn a lot about what people like in their online shopping options. |
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hitchBOT, the Hitchhiking Robot—Where Is He Now? If you’re traveling across Canada and see a strangely cute little hitchhiker with a face made from LED lights, a plastic beer pail torso, arms and legs that look like pool noodles, and is wearing a garbage can hat, it’s only hitchBOT, the Hitchhiking Robot, looking for a ride. |
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How to Launch a Successful Mobile App With so much competition in the mobile apps market, how are applications able to differentiate themselves? Several factors—design, implementation, and market dynamics—go into launching a successful mobile app. Right now, three main types of apps stand out. |
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How to Keep People from Uninstalling Your Mobile App Mobile marketing firm Swrve has discovered that just 26 percent of users actually return to an app for a second time two days after opening it. After seven days? Developers can expect around 13 percent of those who downloaded their product to make a comeback. That's a problem, but it can be fixed. |
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What Apple’s Swift Means for Developers, Testers, and Businesses Apple surprised people at the Worldwide Developers Conference by introducing Swift, a brand-new programming language for OS X and iOS application development. What will this mean for developers, testers, and businesses who have poured time and resources into developing Objective-C expertise? |
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Mobile Testing: The First Step—or Two On many mobile projects, testing is not practiced well—or sometimes not done at all. Many testers from the desktop world are moving into mobile, and there is much they can take from traditional testing into the mobile space. Here are some ideas to get you thinking about testing mobile devices. |
