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Capture the Magic of Pixar in Your Next Software Project Recently Pixar was kind enough to publish the twenty-two rules of storytelling that its teams follow with every film it releases. And lucky for software developers, it appears that many of these rules can be applied to software development to enrich the storytelling experience for users. |
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Usability's Growing Role in the Development Lifecycle Usability can no longer be looked at as a time-permitting exercise in the software development lifecycle. Mukesh Sharma explains how, with users so willing to share their experiences with usability, there is no reason for testers not to take that invaluable feedback seriously. |
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How to Test User Experience Creating a memorable user experience should not be left solely to the design team. Parimala Hariprasad explains how software testers can use a variety of tests to determine whether a product or service is on track for greatness or is doomed to be put on the back burner by its users. |
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How Tech Companies Can Make Gamification Go to Work for Them Gamification isn’t just about leaderboards and having fun at work. This technique has become an increasingly valuable business practice for understanding which behaviors will drive desired outcomes. From increasing sales to getting more feedback from users, gamification is establishing real worth. |
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Use A/B Testing to Increase Revenue and User Satisfaction Bonnie Bailey writes that software teams should use split, also called A/B, testing to capitalize on the human subconscious. Just about any software effort can benefit from knowing what increases revenue or user satisfaction, which ultimately boosts the success of the project. |
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Can Gamification Help Make eLearning Fun? eLearning is an efficient and cost-effective way to learn new skills, train your staff, and reinforce traditional classroom-based instruction. For all of its advantages, however, eLearning has a reputation of being boring, not engaging, and more of a chore than a privilege. Can gamification help? |
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Is a Mobile Site Enough for Your Business or Should You Have an App? It’s worth the time and cost to design a mobile site for your customers' convenience. But is it worth it to go one step further—to create an app? Apps require more investment and new marketing channels, but they could bring in new customers or help you manage the ones you have. Let's consider. |
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Is the Age of Privacy Really Over? Online social connections are at an all-time high. While there are clear positives from all of these interactions, end users always have concerns about whether too much information is being extracted from them and whether the data is being appropriately shared and used. Is privacy over? |
