Great technical support is an integral part of any software commercialization plan. But how can you get high-quality tech support without breaking the bank? Here are some ways to economically provide technical support that adds value and educates customers on using your product correctly, safely, and effectively.

For decades brainstorming has been our go-to method for ideation, yet it holds back our success when the environment doesn't encourage everyone to contribute. Instead, try brainwriting—writing ideas on paper and letting teammates iterate on them. It improves not only the quantity of ideas you get, but also the quality.

One of the more challenging tasks for a new leader is joining a new organization. There is an interesting balance that must be struck in making it clear that there’s a new sheriff in town without being disrespectful or dismissive of your predecessor and the organization they established. Here's how to get it right.