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Focus on Users' Needs Rather Than on Your Software Product Bonnie Bailey explains that you need to take care of your users’ needs first, and then, just maybe, they will explore the fabulous features of your software. When we focus on our product rather than on what the user is trying to get done, we suffer from marketing myopia. |
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How Six Thinking Hats Can Help with User Experience Testing The Six Thinking Hats concept aims to minimize the confusion in thinking that arises because of the way the human brain usually thinks—taking into consideration emotions, facts, creativity, hope, and logic all at once. Anuj Magazine looks at how this concept can help with user experience testing. |
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Thousands of Yahoo Mail Users Furious over Redesign Yahoo decided to surprise its email users with a total redesign—and it was a disaster. Thousands of Yahoo Mail users are furious over the changes, and they’re being very vocal about it. Some users are upset about the elimination of key functions, but others are reporting serious technical problems. |
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Capture the Magic of Pixar in Your Next Software Project Recently Pixar was kind enough to publish the twenty-two rules of storytelling that its teams follow with every film it releases. And lucky for software developers, it appears that many of these rules can be applied to software development to enrich the storytelling experience for users. |
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How to Test User Experience Creating a memorable user experience should not be left solely to the design team. Parimala Hariprasad explains how software testers can use a variety of tests to determine whether a product or service is on track for greatness or is doomed to be put on the back burner by its users. |
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How Tech Companies Can Make Gamification Go to Work for Them Gamification isn’t just about leaderboards and having fun at work. This technique has become an increasingly valuable business practice for understanding which behaviors will drive desired outcomes. From increasing sales to getting more feedback from users, gamification is establishing real worth. |
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Use A/B Testing to Increase Revenue and User Satisfaction Bonnie Bailey writes that software teams should use split, also called A/B, testing to capitalize on the human subconscious. Just about any software effort can benefit from knowing what increases revenue or user satisfaction, which ultimately boosts the success of the project. |
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Can Gamification Help Make eLearning Fun? eLearning is an efficient and cost-effective way to learn new skills, train your staff, and reinforce traditional classroom-based instruction. For all of its advantages, however, eLearning has a reputation of being boring, not engaging, and more of a chore than a privilege. Can gamification help? |
