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Driving a Successful Media Strategy for Your Product Implementing a media strategy has become essential to creating a space for a business in the marketplace. The company’s brand, the platform, the content, and the authors who create the content are all collectively important—and interdependent, to a great extent—when creating a successful media plan. |
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Our Automated Tomorrow: The Rise of Drones and Robots Amazon made headlines recently with Jeff Bezos’ statement that the company is testing drones for package deliveries. Knightscope is building a mobile security guard robot that may soon be monitoring school campuses. Advances in embedded software and robotics make for exciting new technologies. |
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Focus on User Input for Software Product Development Determining the kind of product that's developed boils down to what the user wants. These days, end users are very vocal in sharing their feedback about a product—the good, the bad, and the ugly. Companies would do well to gather input efficiently, pay heed to the results, and then respond quickly. |
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The Future of Touch Technology: Feel Textures on a Flat Screen While swiping and tapping icons and displays on screens is remarkable, there is no physical feeling the way there is with buttons and keys. But now that's changing: New developments in the field of tactile, or “haptic,” devices soon will let users feel textures on a flat touchscreen. |
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Marblar Matches Ivory Tower Research and Entrepreneurs Do you have the big idea for the next big thing? What’s holding you back? If it’s the research and development, there’s now a chance your idea might make it to market—and potentially earn royalties—by using previously patented technology. |
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Thousands of Yahoo Mail Users Furious over Redesign Yahoo decided to surprise its email users with a total redesign—and it was a disaster. Thousands of Yahoo Mail users are furious over the changes, and they’re being very vocal about it. Some users are upset about the elimination of key functions, but others are reporting serious technical problems. |
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Post-it Teams Up with Evernote to Take Sticky Notes Digital Good news for people who still prefer to jot things down: 3M, the company behind the popular Post-it notes, announced a partnership with personal organization app Evernote to create software that will recognize photos of Post-its taken with a smartphone and let users read, store, and sort notes. |
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How to Test User Experience Creating a memorable user experience should not be left solely to the design team. Parimala Hariprasad explains how software testers can use a variety of tests to determine whether a product or service is on track for greatness or is doomed to be put on the back burner by its users. |
